Have you ever wondered where your favorite Victoria’s Secret lingerie is made? In recent years, Victoria’s Secret has been expanding its presence in China through a strategic joint venture with Regina Miracle. Let’s take a look at the top lingerie factories in China that are helping Victoria’s Secret thrive in this vibrant market.
Victoria’s Secret: Shop Lingerie, Bras & Swim in All Sizes
Product Details: Victoria’s Secret offers a wide range of products including lingerie, bras, panties, sleepwear, loungewear, hoodies, dressing gowns, pyjamas, and women’s slippers. These items are made from rich cotton fabrics and ultra-soft, winter-approved materials with feminine designs. The lingerie collection includes bras and knickers in various colourways and flattering fits. The brand also features women’s fragrances with floral, fresh, woody, and musk notes. Additional categories include swimwear, activewear, and beauty products such as perfumes and mists.
Pros:
– Wide range of products catering to different needs and preferences
– High-quality materials such as rich cotton and ultra-soft fabrics
– Variety of colourways and flattering fits for lingerie and other apparel
– Feminine and stylish designs for loungewear and sleepwear
– Diverse fragrance options with different notes
– Next day delivery available subject to stock and courier conditions
– 10% off on the first order for registered accounts
Cons:
– Sale items and next day delivery subject to availability and courier conditions
– Order cut off times may vary
– Terms and conditions apply to sales and promotions
– Potential loss of shopping bag contents if navigating away from the site
Sexy Lingerie, Bridal, and More
Product Details: Victoria’s Secret offers a wide range of women’s winter must-haves, including sumptuously soft hoodies, comfy loungewear, plush dressing gowns, and cosy pyjamas made from rich cotton fabrics. The lingerie collection includes most-desired bras and comfy knickers available in various gorgeous colourways and flattering fits. Additionally, they offer women’s fragrances with floral, fresh, woody, and musk undertones. The collection also features ultra-soft, winter-approved women’s slippers with feminine designs.
Pros:
– Products are expertly made for every woman’s body shape and size
– Available in a variety of warming fabrics, lust-worthy colours, and flattering f…
– Includes a range of cosy winter essentials like hoodies, loungewear, and pyjamas
– Lingerie options are available in multiple colourways and fits
– Fragrances offer a variety of notes and undertones
– 10% off on the first order for registered accounts
Cons:
– Next day delivery is subject to stock, courier availability, and courier area
– Order cut off times may vary
– Sale items are subject to availability
– Terms, conditions, and exceptions apply to sales and promotions
Runway revival: Victoria’s Secret wins over China
Product Details: Victoria’s Secret returned to its official runway format after a six-year hiatus, marking a new era for the brand. The 2024 Victoria’s Secret Fashion Show featured a blend of fresh faces and veteran models, emphasizing inclusivity, diversity in body types, race, and gender. The event included Chinese models He Cong and Xu Wei, as well as the return of Liu Wen. Other notable participants included body positivity advocate Paloma Elsesser, transgender model Alex Consani, and major names like Gigi Hadid and Adriana Lima. The show also featured performances by BLACKPINK’s Lisa, Cher, and Tyla, and was live-streamed from New York
on Amazon and the brand’s social media channels.
Pros:
– Renewed focus on inclusivity and diversity in body types, race, and gender.
– Successful debut of new Chinese talent like He Cong and Xu Wei.
– Return of seasoned supermodels like Liu Wen, Gigi Hadid, and Adriana Lima.
– Dynamic performances by global stars such as BLACKPINK’s Lisa, Cher, and Tyla.
– Live-streamed on multiple platforms including Amazon and social media channels.
Cons:
– The show’s relevance is questioned in a market where local Chinese lingerie bran…
– The brand faces competition from Chinese brands like Candy La Vie, Ubras, and Su…
How China made Victoria’s Secret a pawn in its ruthless …
Product Details: The Victoria’s Secret Fashion Show was scheduled to be held in Shanghai, China on November 20, 2017. The event was part of the brand’s effort to tap into China’s $18 billion lingerie market. However, the show faced numerous challenges and controversies.
Pros:
– Access to a large and lucrative market in China
– Opportunity to showcase the brand’s products to a new audience
Cons:
– Several models, including Gigi Hadid, were denied visas or backed out due to con…
– Katy Perry was banned from China indefinitely due to a past performance outfit,…
– Accusations of cultural appropriation and historical issues with the brand’s app…
– Logistical issues with obtaining visas for models and staff, and allegations of…
Inside Victoria’s Secret’s first Chinese collaboration, with …
Product Details: The collection, created in collaboration with Chinese designer Rui Zhou’s gender-fluid label Rui-Built, features bold pieces such as cut-out mesh, lace slips, and other loungewear and lingerie items. The collection was released on July 25 and is available at retail stores across China, as well as on the Chinese website, JD.com, and Tmall. The collaboration marks Victoria’s Secret’s first-ever partnership in China and includes items like silk pyjamas, lace camisoles, and bras with Zhou’s signature mesh cut-out elements.
Pros:
– The collection aligns with the body positivity and gender fluidity values of Rui…
– The partnership includes a pop-up event in Shanghai hosted by local design incub…
– The collaboration features inclusive model casting and sexually empowering, self…
Cons:
– The collection may not appeal to consumers who prefer more traditional or conser…
– The shift in Victoria’s Secret’s strategy to compete with local disruptors like…
Lingerie
Product Details: Victoria’s Secret offers a wide range of lingerie and winter essentials. This includes sumptuously soft hoodies, comfy loungewear, plush dressing gowns, and cosy pyjamas made from rich cotton fabrics. The lingerie collection features highly desired bras and comfortable knickers available in various gorgeous colourways and flattering fits. Additionally, they offer women’s fragrances with floral, fresh, woody, and musk undertones. The products are designed to fit every woman’s body shape and size, using warming fabrics and feminine designs.
Pros:
– Wide range of products including lingerie, loungewear, and fragrances
– Made from high-quality, ultra-soft, and winter-approved fabrics
– Available in various colourways and flattering fits
– Designed to fit every woman’s body shape and size
– 10% off on the first order for registered accounts
– Next day delivery option subject to stock and courier availability
Cons:
– Next day delivery subject to stock, courier availability, and courier area
– Order cut off times may vary
– Sale items subject to availability
– Terms, conditions, and exceptions apply to sales and promotions
Victoria’s Secret closes Beijing flagship in a retail shift. …
Product Details: Victoria’s Secret is a global lingerie brand known for its seductive lingerie and iconic fashion shows. The brand has been facing significant challenges, including declining sales, store closures, and a shift in consumer preferences. Recently, Victoria’s Secret closed its flagship store in Beijing and has been struggling to adapt to the Chinese market.
Pros:
– Victoria’s Secret has a strong global brand recognition and a long history of su…
– The brand is attempting to revitalize its image with new campaigns and the retur…
– Victoria’s Secret has entered into a joint venture with Regina Miracle Internati…
Cons:
– The brand has faced significant declines in sales and has closed numerous stores…
– Victoria’s Secret’s marketing strategy has not resonated well with the Chinese a…
– The brand’s pricing policy is not competitive in price-sensitive markets like Ch…
– Victoria’s Secret has struggled to adopt modern values of inclusivity, which has…
Shop New Arrivals: Bras, Panties, Lingerie & More
Product Details: Victoria’s Secret’s new arrivals include a wide range of women’s winter must-haves such as hoodies, loungewear, dressing gowns, pyjamas, and cosy women’s slippers. The products are made from rich cotton fabrics and ultra-soft, winter-approved materials with feminine designs. The lingerie collection features highly desired bras and comfortable knickers available in various colourways and flattering fits. Additionally, the brand offers women’s fragrances with floral, fresh, woody, and musk undertones.
Pros:
– Products are expertly made for every woman’s body shape and size
– Made from sumptuously soft and rich cotton fabrics
– Available in a variety of gorgeous colourways and flattering fits
– Includes ultra-soft, winter-approved fabrics for cosy wear
– Offers a range of fragrances with different notes
– Next day delivery option available subject to stock and courier availability
– 10% off on the first order for registered accounts
Cons:
– Next day delivery subject to stock, courier availability, and courier area
– Order cut off times may vary
– Sale items subject to availability
[Video] Can Guanyun-made lingerie in China become …
Product Details: Guanyun County in Jiangsu Province is known as China’s largest lingerie production base, accounting for 60% of the country’s lingerie market. The industry started with modest investments and has grown significantly since 2009, with over 400 manufacturers employing around 20,000 workers. The products range from basic lingerie to elaborate costumes, and the industry is expanding into international markets.
Pros:
– High employment opportunities: The industry employs a large number of local work…
– Economic growth: The industry has significantly increased the disposable income…
– Diverse product range: Guanyun manufacturers produce a wide variety of lingerie…
– Government support: Local government officials are supportive of the industry an…
Cons:
– Cultural acceptance: The industry faces cultural and social challenges, as many…
– Design and market understanding: There is a significant gap in understanding the…
– Competition and copying: Local competitors often copy successful designs, leadin…
– Brand recognition: Despite its global sales, Guanyun-made lingerie lacks a stron…
Press Releases – Victoria’s Secret & Co.
Product Details: Victoria’s Secret and Regina Miracle have formed a joint venture to operate all Victoria’s Secret stores and the related online business in China. The joint venture will be involved in designing, developing, manufacturing, marketing, and selling lingerie, intimate apparel, as well as personal care and beauty products under the Victoria’s Secret brand in China. Victoria’s Secret will own 51% of the joint venture, while Regina Miracle will own 49% and provide $45 million in cash as consideration for its investment.
Pros:
– The partnership leverages the complementary strengths of both companies, with Re…
– The joint venture aims to grow the China business through joint investment in pr…
– The partnership completes a multi-year repositioning of Victoria’s Secret’s inte…
Cons:
– The agreement is subject to regulatory clearance, which could introduce uncertai…
– The transaction does not anticipate a material impact on the previously affirmed…
Comparison Table
| Company | Product Details | Pros | Cons | Website |
|---|---|---|---|---|
| Victoria’s Secret: Shop Lingerie, Bras & Swim in All Sizes | Victoria’s Secret offers a wide range of products including lingerie, bras, panties, sleepwear, loungewear, hoodies, dressing gowns, pyjamas, and wome… | – Wide range of products catering to different needs and preferences – High-quality materials such as rich cotton and ultra-soft fabrics – Variety of… | – Sale items and next day delivery subject to availability and courier conditions – Order cut off times may vary – Terms and conditions apply to sales… | www.victoriassecret.com |
| Sexy Lingerie, Bridal, and More | Victoria’s Secret offers a wide range of women’s winter must-haves, including sumptuously soft hoodies, comfy loungewear, plush dressing gowns, and co… | – Products are expertly made for every woman’s body shape and size – Available in a variety of warming fabrics, lust-worthy colours, and flattering f…. | – Next day delivery is subject to stock, courier availability, and courier area – Order cut off times may vary – Sale items are subject to availabilit… | www.victoriassecret.com |
| Runway revival: Victoria’s Secret wins over China | Victoria’s Secret returned to its official runway format after a six-year hiatus, marking a new era for the brand. The 2024 Victoria’s Secret Fashion… | – Renewed focus on inclusivity and diversity in body types, race, and gender. – Successful debut of new Chinese talent like He Cong and Xu Wei. – Retu… | – The show’s relevance is questioned in a market where local Chinese lingerie bran… – The brand faces competition from Chinese brands like Candy La… | jingdaily.com |
| How China made Victoria’s Secret a pawn in its ruthless … | The Victoria’s Secret Fashion Show was scheduled to be held in Shanghai, China on November 20, 2017. The event was part of the brand’s effort to tap i… | – Access to a large and lucrative market in China – Opportunity to showcase the brand’s products to a new audience | – Several models, including Gigi Hadid, were denied visas or backed out due to con… – Katy Perry was banned from China indefinitely due to a past pe… | www.theguardian.com |
| Inside Victoria’s Secret’s first Chinese collaboration, with … | The collection, created in collaboration with Chinese designer Rui Zhou’s gender-fluid label Rui-Built, features bold pieces such as cut-out mesh, lac… | – The collection aligns with the body positivity and gender fluidity values of Rui… – The partnership includes a pop-up event in Shanghai hosted by… | – The collection may not appeal to consumers who prefer more traditional or conser… – The shift in Victoria’s Secret’s strategy to compete with loca… | www.scmp.com |
| Lingerie | Victoria’s Secret offers a wide range of lingerie and winter essentials. This includes sumptuously soft hoodies, comfy loungewear, plush dressing gown… | – Wide range of products including lingerie, loungewear, and fragrances – Made from high-quality, ultra-soft, and winter-approved fabrics – Available… | – Next day delivery subject to stock, courier availability, and courier area – Order cut off times may vary – Sale items subject to availability – Ter… | www.victoriassecret.com |
| Victoria’s Secret closes Beijing flagship in a retail shift. … | Victoria’s Secret is a global lingerie brand known for its seductive lingerie and iconic fashion shows. The brand has been facing significant challeng… | – Victoria’s Secret has a strong global brand recognition and a long history of su… – The brand is attempting to revitalize its image with new campa… | – The brand has faced significant declines in sales and has closed numerous stores… – Victoria’s Secret’s marketing strategy has not resonated well… | jingdaily.com |
| Shop New Arrivals: Bras, Panties, Lingerie & More | Victoria’s Secret’s new arrivals include a wide range of women’s winter must-haves such as hoodies, loungewear, dressing gowns, pyjamas, and cosy wome… | – Products are expertly made for every woman’s body shape and size – Made from sumptuously soft and rich cotton fabrics – Available in a variety of go… | – Next day delivery subject to stock, courier availability, and courier area – Order cut off times may vary – Sale items subject to availability | www.victoriassecret.com |
| [Video] Can Guanyun-made lingerie in China become … | Guanyun County in Jiangsu Province is known as China’s largest lingerie production base, accounting for 60% of the country’s lingerie market. The indu… | – High employment opportunities: The industry employs a large number of local work… – Economic growth: The industry has significantly increased the… | – Cultural acceptance: The industry faces cultural and social challenges, as many… – Design and market understanding: There is a significant gap in… | www.thinkchina.sg |
| Press Releases – Victoria’s Secret & Co. | Victoria’s Secret and Regina Miracle have formed a joint venture to operate all Victoria’s Secret stores and the related online business in China. The… | – The partnership leverages the complementary strengths of both companies, with Re… – The joint venture aims to grow the China business through join… | – The agreement is subject to regulatory clearance, which could introduce uncertai… – The transaction does not anticipate a material impact on the p… | www.victoriassecretandco.com |
Frequently Asked Questions (FAQs)
Frequently Asked Questions About Victoria’s Secret Lingerie Factories in China
What is the nature of Victoria’s Secret’s partnership in China?
Victoria’s Secret has formed a joint venture with Regina Miracle International Holdings, a Hong Kong-based lingerie manufacturer. In this partnership, Regina Miracle has acquired a 49% stake in Victoria’s Secret’s China business for $45 million, while Victoria’s Secret retains 51% ownership. This joint venture aims to enhance product development, distribution, and marketing in the Chinese market.
Who will operate Victoria’s Secret stores and online business in China?
Under the joint venture, Regina Miracle will be responsible for operating all Victoria’s Secret stores and the related online business in China. This move leverages Regina Miracle’s local expertise and industry-leading innovation capabilities to better serve the growing customer base in China.
Why did Victoria’s Secret choose to partner with Regina Miracle?
Victoria’s Secret chose to partner with Regina Miracle because of their long-standing relationship as a valued merchandise supplier partner for over twenty years. This partnership combines Regina Miracle’s innovative design and manufacturing strengths with Victoria’s Secret’s brand leadership, retailing, and marketing expertise, positioning them well to capture growth opportunities in the Chinese market.
How will this partnership impact Victoria’s Secret’s business in China?
The partnership is expected to positively impact the speed and agility of Victoria’s Secret’s business in China, benefiting consumers and providing a strong platform for future growth. It completes a multi-year repositioning of Victoria’s Secret’s international operations and is anticipated to drive accelerated sales and earnings growth in the Chinese market.
What is the expected timeline for the completion of this joint venture?
The joint venture is subject to regulatory clearance and is expected to be completed in the first quarter of fiscal 2022. Once cleared, Victoria’s Secret will receive the $45 million investment from Regina Miracle, marking the official start of their collaborative operations in China.
